William Winchester Claytor

In the spring and summer of 2012, photos of my friend Mike Bridavsky’s cat BUB started to go viral on Reddit, Tumblr, and other social media sites. This led to an unexpected career change for him, and countless opportunities for creativity and collaboration for me. Over the next seven years we made a book, participated in a documentary feature by Vice Films, published eight original wall calendars, collaborated on hundreds of photo shoots and dozens of sponsored social media posts, and raised hundreds of thousands of dollars for special needs pets. I am extremely proud of what we were able to accomplish over the course of this delightful animal’s life. This page represents a small sample of that work.

More information about Lil BUB can be found at LilBUB.com.

Producer/Camera/Editor

Book trailer for Lil Bub: The Earth Years commemorative coffee table book, published by Melodic Virtue.

2021

Camera/Editor

Social Media announcement video for limited edition Lil BUB branded Halo cat food, benefiting the PetSmart Foundation and Halo Charities.

2019

Set Design by Lisa Dorazewski

Published by Abrams Books

2016

Camera/Editor/Compositing/Effects

Social media announcement video for a partnership between Lil Bub and Scoop Away Litter.

2019

Camera - Closing Sequence

VICE's Lil Bub & Friendz is the award-winning, heartwarming story of the internet’s favorite cat and her sensational rise to international fame, starring Lil Bub, Grumpy Cat, Nyan Cat, Keyboard Cat, Scumbag Steve, and the internet.

Underpinned by a classic "boy and his dog" story (only this time it's a cat), Lil Bub & Friendz chronicles Lil Bub’s journey to stardom, the world of “cat people” through the first-ever Internet Cat Video Film Festival, and the virality of YouTube videos and memes fueling the world's obsession with cats.

Lil Bub & Friendz premiered worldwide at the 2013 Tribeca Film Festival, winning Best Feature Film in the Tribeca Online Festival.

Lil Bub & Friendz is directed and produced by Andy Capper and Juliette Eisner. The complete film can be streamed at the Lil BUB Youtube page.

Set Design by Erin Tobey

Published by Abrams Books

2014

Producer/Camera/Editor

Product testimonial video for the Assisi Loop, an electromagnetic veterinary medical device for treating bone and joint conditions in pets.

2017

Set Design by Lisa Dorazewski

Published by Abrams Books

2016

Camera/Editor/Compositing/Effects

It's cold outside (or maybe it isn't), so why not warm it up inside with Lil BUB's 5th Annual Yule Log Video? It's like having your very own fireplace, and very own BUB but without the smoke or the litter box. It's win/win/win situation.

2017

Camera

Video to promote Greenpeace's campaign to save wild tigers on International Tiger Day.

2014

Set Design by Bob Shaw

Published by Abrams Books

2016

Set Design by Erin Tobey

Published by Abrams Books

2014